Cell phone and Coke machines

What, you might wonder, do cell phones and coke machines have in common???? Here, in Japan, and maybe only in Japan, you can use your cell phone to purchase coke products from specially marked machines. They're actually so easy that even a monkey can do it. To let you know that this is possible, the video screen you see prominently placed in the center of the machine (eye level of course and bright red to catch your attention)runs a clip showing you how easy it is to make the purchase. This picture has a girl but they also feature cutsie things bouncing around, as well as a chimp coming up with his (or her) cell phone and using it to buy a soda. What will they think of next???!!!